KnowledgePay, Selects Services Group to Launch New Enterprise Compensation Software

Posted on February 13, 2009 by

HR marketing specialists will emphasize new Internet visibility strategies and new media along with traditional media relations

Capitola, Calif. (PRWEB) February 13, 2009 —, the most widely used marketing and media visibility service for the human capital industry, will provide lead generation and marketing visibility for compensation software company KnowledgePay, Inc.

KnowledgePay chose the HRmarketer Services Group to execute a launch campaign for the company’s signature software technology after reviewing a number of proposals from competing firms. Led by media relations veteran Gail DeLano, the Services Group will work with KnowledgePay’s team of experienced HR technology entrepreneurs. Media relations, direct marketing, social media marketing and search engine optimization (SEO) are at the heart of the ongoing engagement.

“From our very first meeting, the HRmarketer team was great to work with. They hit the ground running, generating new ideas and asking probing questions to draw out our key marketing messages and competitive differentiators,” said Chris Kelley, founder and CEO of KnowledgePay. “HRmarketer really knows the industry. We’re excited about the results they will help us achieve.”

KnowledgePay’s innovative software integrates all compensation data-market surveys, internal job analyses, job descriptions, organizational relationships and more. A new generation of compensation management technology, KnowledgePay improves compensation decisions, avoids unwanted turnover, increases HR effectiveness, and enables companies to use compensation information to increase employee engagement. KnowledgePay developed its software based on the needs of enterprise compensation professionals.

The HRmarketer Services Group provides HR vendors with a one-stop source for marketing products and services that drive publicity, web site traffic and leads, including search engine optimization (SEO), web site design, media relations, direct email marketing, advertising and direct email list rentals of HR decision makers.

About is a division of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its marketing and public relations services, the company has served nearly 500 human resource and employee benefit service providers, helping them generate publicity, Web site traffic, sales leads and improved SEO.

About KnowledgePay
KnowledgePay delivers enterprise HR software with a relentless focus on compensation intelligence. KnowledgePay’s innovative on-demand technologies help organizations and their people succeed by maximizing engagement, alignment, passion and productivity. KnowledgePay solutions integrate all sources of compensation and job data with groundbreaking analytic tools to drive HR productivity and business results.


Contact: Gail DeLano
Fisher Vista/HRmarketer
(831) 685-9700